Babywearing with Jess

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What carrier is best for me?

Often I get requests for recommendations about what would be the ‘best carrier’ for someone… This is like the hardest question to answer! Because it’s not a simple nor a static question…




So there are firstly many, many factors you want to consider but if we stick to this concept that ‘the best carrier is the one that fits your needs’, then the first questions to answer is going to be, what are your needs?


How old is your baby? When are you thinking you would use your carrier? Do you have preferences over the type or style of carrier you are comfortable using?


For many of us who do use carriers as a tool with our children, our needs may change and that may mean something else might work better but this isn’t to say you need many options, although it is a great excuse for more carriers if you were looking for one! 😉

The other thing to consider is how being an item you are wearing, like if we make the comparison to jeans for example, the best option for you is going to depend on the shape of your body, your preferences and individual fit… So while the favourite jeans of your friend may potentially be the perfect jeans for you, chances are greater that there is probably something you prefer more for you…

The absolute best way to find out some better idea of what works best for you to see and try a few different options. There are volunteer sling meets and groups around the country which is a great place to start, Raising Ziggy has made an awesome list of the options around NZ which you can find on Facebook here. Consultants and paid workshops are another option as well, both providing an option to have some more hands on support and individual guidance through the massive range of options now available.

So if it wasn’t unclear already, there isn’t a simple one size fits all answer for this.

In demo’s I do in workshops I broadly categorize into a few different categories; slings (ring slings, pouches etc), wraps (both stretchy & woven), tie on (meh dai etc) and buckles (soft structured carriers).


four styles.png


There is so, so much option that even within those different categories there are many different brand and style choice options. But as a first step, getting some idea of the range of various styles alone may help you to start to work out what is going to be best for you…


If at all possible though, it almost always pays to try before you buy! It is easy to waste lots of money on a big investment based off someone else’s recommendation alone if you haven’t tried it for yourself too…


If you are not able to get a sling meet and looking for a similar demo of the various types of carriers there are online, check out this video by Louise from The Sleep Store –




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Special Christmas Service and Offer!

Ok, so, firstly, I usually run workshops… Lots of people at once to balance the cost of the consultancy service….

BUT… I wanted to do something different for Christmas and we had a wee bit of an idea as the “Why Dads Babywear” team and I move through our project to get the concept to print….

Christmas promo cover.png

Normally when I do in home workshops I suggest to my clients to find a friend who is keen too so they can share the cost of the $90 consultation… But after recently doing a couples consult with some people who I have inadvertently recruited to our Why Dads Babywear project team and recently introduced you to, Dana and Andrew, we thought it could be a cool way to get more Dads who maybe a bit hesitant or unsure to work out whats best for them… And maybe with someone other than just their wives help… 😛


Photo credit: Veronica-Jean Photography

So this is Dana and Andrew and their beautiful kids…

I had earlier the previous week had an in home workshop with both Dana and her friend Steph… here’s a picture of me holding both of their babies asleep while they practice wrapping techniques…


Andrew was one of the first awesome dads to jump on board and help us out with the 100 reasons on the Facebook album (you can find him as number 5!) and I actually first meet Dana and Andrew a long time ago through some volunteer work both our families had been involved in. Dana had also come along to one of my workshops at MAMA Maternity which is where we again reconnected after a few years since West Auckland Parents Centre stuff…


Follow along on Instagram @whydadsbabywear

She mentioned Andrew had a wrap and was keen to learn more stuff with it.. Dana has been such a huge help to me with this project already, I was like, “just tell me when to come over and we will play”…

So they did.. And I went over after all the kids were in bed and we all talked some shit and had a cider and then I showed Andrew some wrapping stuff…


Dana was meant to be an observer hahaha she spent a while rummaging through the stash box I brought in too but as soon as we got to a woven wrap carry she hadn’t tried… she was keen to jump in on the action as well!


So I showed them a Poppins hip carry, we also covered a Ruck back carry and Kangaroo front carry (featured above)- Andrew had already mastered a Front Wrap Cross Carry (FWCC) in his dragon themed wrap 😉

And then two things happened… Firstly, Andrew put us to shame with his wrapping technique! I just explained the basic mechanics, the fabric works like this, to tighten we have to do this, to be secure we need to fill these criteria, to be safe we need to make sure of this… Next thing you know, this guy is just running with it and making up shit as he goes, carries I have never seen before, knots I didn’t even mention…


Then I get sent photos like this! Check out how f*cken tight that poppins is man?! What a bloody pro! 😛

And even cooler, I see this on Dana’s fb page in the following few days…


Well hello there “husband and wife poppins masters” 😛

Hahaha so we together thought it would be cool… For me to spend a wee bit of time, before workshops get busy again after Christmas period and before we are in full go mode for this book launch early in the new year, to share some of that “parent team workshop fun” and to make it more affordable I have added a big f#ck off discount on a service I don’t even normally offer…


I am happy to present these “gift vouchers” to suit who you want to buy them for with pretty pictures and digital art and shit… just tell me how you are trying to justify buying one! Hahaha

Seriously limited numbers guys so get in quick if you are keen, email me

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Welcome to Dana & Andrew – some team intro’s

Say hi to this beautiful family!!

Here is another team intro for you guys!!

As I’ve already mentioned, we have been busy drawing together some of the most awesome people we know to help us pull of this Why Dads Babywear project!

So next intro for you guys comes from Dana 💚 her husband Andrew is number five in our original Facebook series of 100 reasons from dads 😉

I actually meet these guys for the very first time when I was pregnant with Jai and had Josh with me hosting a West Auckland Parents Centre antenatal class. Andrew and Dana came in with Maddi who was a newborn at the time so he could be the “model baby” of how one might go about bathing and dressing a newborn

Dana Chandler-Brown is helping us with her “editor” hat on and like Zoe Crossley Woodman from The Sling Consultancy, has been helping me manage traffic and trollers for the last few weeks on my facebook page..

Because she has her own beautiful way with words, I will clear the floor to let her introduce herself to you…


Hi I’m Dana!

I’m a freelance writer and lucky enough to “work from home”.

I loved carrying my son and had a range of carriers with him, I loved the sweet snuggles and for months it was the only way he would nap (thank God for Netflix!).

When my second came along (and 8 weeks early at that…) I struggled with feeling torn between the two kids, I felt like I had no time to bond with my daughter but was still unable to give my son the attention and love he needed. Baby wearing was the tool that allowed me to bond with, snuggle and inhale all that lovely newborn deliciousness, while still giving my toddler what he needed.

My wrap jobs are often far from perfect, my carriers will often have paint or dirt from the park on them, but they’re the most treasured tool I have in my parenting kit.

I hope that this project can help guide parents through the parenting journey which can be so overwhelming.



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Welcome Zoe from The Sling Consultancy

You may have noticed Zoe popping up and commenting on some of the threads for our Why Dads Babywear project

This is because this celebration of fatherhood has taken on a life of its own and we need lots of help to make it happen! So I am currently building up a team of other awesome people to help us!

First person I want to introduce to you guys is Zoe from The Sling Consultancy, a fellow Slingababy trained consultant based in the UK

Zoe stepped up to help me battle the trollers and to get you guys to email us your photos so we can use them to continue this awesome party!

While we are yet to meet in person, I have so much love and awesome stuff to say about her but I will let her introduce herself in her own words…


Hi I’m Zoe of The Sling Consultancy based in Surrey in the Uk. I have been running a sling library since 2012 and trained this year with Slingababy as a carrying consultant.

We have carried all of our children Mai is 8, Charlie is 3.5 and Jude is 10m. I believe everyone should be supported on their carrying journey with positivity and kindness. Is it always a perfect carry? Not likely!! Life is busy, children are busy!

We may all carry for different reasons and that is fine as long as we are given the support to be comfortable, safe and confident in our choices. When we know better, we do better and my choices are not a judgement of anyone else’s choices they are simply what is best for me and my family in any given moment.


Keep an eye out on the next edition of Juno Magazine for her article on Toddler and Beyond carrying You can also find her website details here –


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So this is so absolutely crazy…


This time last week we were at the trampoline park celebrating Josh, our eldest sons fourth birthday…


This week, I am busy trying to sort all the final touches on this Why Dads Babywear project to become a FREAKING REAL LIFE BOOK!




Who knew so much would come from an argument James and I had about my attempts to persuade and maybe change some perceptions of expectant fathers who I was trying to convince to come along to my workshops with their pregnant wives…


I am an independent Sling and Carrier Consultant, I trained through Slingababy Training School on the first ever Babywearing consultant course to be held on New Zealand soil! Lorette came out to Christchurch in New Zealand and 21 of trained together, taking the total number of consultants around New Zealand from less than 10 (who all had to go overseas to get trained) to almost 30.


Paid support services in the babywearing world are a really new development… If you want a good comparison, think about how much La Leache Leauge has done to support breastfeeding mothers all over the world for many, many years run by hard working, dedicated volunteers. Yet Lactation Consultants are something that has only been in New Zealand at least in the last 15 odd years.


This industry is very much in its infancy. The broad recognition of just how beneficial these parenting tools can be for all of our families is not yet mainstream again in our current society. Furthermore, it is incredibly common that I hear, “I’m just going to let my wife worry about that stuff” or “I am really hoping my husband will want to use the carrier too but I will have to try and convince him first…”

I had this vision of more expectant fathers coming along to my workshops.. I ranted and raved at James about how I think it might help with the struggle a lot of Dads feel when a new baby arrives. Perinatal mental distress well and truly affects both men and women and I think that maybe giving Dads more practical “roles” and suggestions might help.

I remember as a new mum for the first time myself, I really struggled. With recovering from birth, trying to get my head around breastfeeding and all the issues we had with that, with lack of sleep… He so desperately wanted to help often and he didn’t really know what his role in that could be.


I spent hours pumping breastmilk so James could give Josh a bottle as the feeding seemed like one of the key things I had available to share with him.. What a pain in the arse that was and why do we tend to equate that with the way new Dads have to bond with their babies?! I still hear it often talking with pregnant mums…

If we could give Dads the role of the “guardian of the knowledge” about slings and carriers for their families and empowered them to learn about more options, to try some things out, to learn how to use them with dolls and about safety and all that jazz I share and do with Mums at my workshops, maybe that would take a bit of the load of both people about to embark on this life altering shift together.


I remember so many times when James would get in the door from work when Josh was a newborn and I would be a crying mess in a rocking chair holding this baby in my arms, frazzled and strung out… He would just give me this look, like, “what am I meant to do?” and also a bit of “wtf is this crazy lady and what happened to that chick I knocked up less than a year ago?!”


If he had been empowered with information and felt confident to grab a carrier at that point, strap the baby to him and gone for a walk while I got to have a shower without anyone touching me or me freaking out that the baby was going to cry at any second, maybe that could have been a good approach to coping. It would have made him feel like he had something I could do and it would have given me a reason to hang in there until he got home from work so I could clean myself and pull my shit together.

Instead he would walk in the door, a little bit like a scared gazelle at the waterhole, not sure if it is safe or if an alligator is going to snap out of the water at any second and attack…

Don’t get me wrong, it’s not that I am saying he didn’t have cause to be scared, he sure fucking did. It’s just that it didn’t help…

We did all kinds of classes before Josh was born, like antenatal classes, breastfeeding classes, birth massage classes, first aid classes… all kinds of things that we hoped would prepare us the first time round.. Often things I dragged him to reluctantly but all had at least something in them that helped..

Do you know what I wish I had prepared myself for most though?

Slings and carriers.


Carriers have literally saved our arse and our sanity sooo many times. Both of us. Not just me.


And so I had been reading and researching about perinatal depression and distress from a dads perspective, I did heaps of work and thinking and generally just lots of effort in and I had drawn up a mindmap of an outline for a infographic and a bit of a plan I hoped might help me cross that barrier a bit better.


And I took it to James and I was so chuffed with myself and I showed him, “what do you think?”


“This is good right? These are some great reasons why dads would babywear right?”


He scanned it for a second, put down the piece of paper and continued what he was doing, “hmmm” he grunted.

“Hmmm, what?” I asked.

“I dunno.. just hmmm I guess” he replied.

“Hmmm, WHAT?!” I snapped back, I was getting really pissed off already to be honest, “what the f#ck does that mean?”

“Its just, well, it reads like a mum who is trying to write from a dads perspective…” he replied, “you know?!”

“Well that’s cause I am a mum writing from a dads perspective, I can’t become a dad can I?!? Come on man, I just spent like 8 hours trying to get my head around this, give me more, tell me what am I meant to do then?! What’s your f#cking great idea hey? Are you gonna write something?”

“Just use less words!” he snapped back, “look as a dad I don’t want to see all your graphs and shit, just give it to me short, snappy, quick, you know..?”

“I get your point James but I don’t know what words to use! I am not a Dad. You are! Why do YOU babywear?” I screamed at him.

“So they don’t run off and cause shit when I have stuff to do” he replied.


“Oh yeah you could do that, it might make a good poster..”


I stormed out. I lost my shit haha

I went into the yard and had a cry and a sulk and then suddenly I remembered the photos I had just taken of him the day before with Jai on his back while he shovelled mulch into the wheel barrow…

It was like a light bulb, maybe it would be a good poster..? I wonder if I could get other “dad quotes” and do like a few of them…? I could ask around maybe, see if some other consultants or their families would be keen too?


And so I did.






And holy moly what a ride!


Not only was he right and it did make a good poster (yep eat my words, apologize lots etc) but other people were keen to send me some pictures so I posted it to Facebook as an album. I hoped best case maybe we could get to like 30…


When we got home from the trampoline park there were already heaps of them being shared with me. I made more and more as they came and all of a sudden we were nearly at 50!

The next morning when I woke up and checked my phone while I hid from everyone with my coffee, it wouldn’t load Facebook at all.

When I turned on the laptop to check what was going on, all of these notifications where flooding in but they weren’t in English… When I tried to click on one to load it, the page refreshed, the notification counter went back to 99+ again and I couldn’t even find the notification I was just looking at any more…


“Ummm, James…” I called from down the hall, “maybe it did make a good poster… look at this…”


Another 12 hours later I was still getting flooded with them, I had already made so many! What in the world was going on….


“Babe, this rate I’m going to be making posters forever!” I said to him as I made yet another at the kitchen bench trying to also scoff my dinner and breastfeed the baby in a sling at the same time…


“Seriously?” he looked less than amused, “I did not turn down research gigs to watch the kids so you could make posters forever babe! And the point was less words! NOBODY is going to flick through 100 photos and read them all! And if you are not doing consults and workshops, how the f#ck are we going to buy extra lunch food for Playcentre next week?! I said make one poster, not forever make posters, come on babe, wrap it up. Move on.”


I agreed with him that a finite number, while also a great relief that there was an end to frantic poster making in sight as there was an end number, would have more impact anyway.


“Just call it 100 reasons if you think you have enough” he suggested.

Honestly I hadn’t slept more than a few hours each night in those few days. It was like a crazy high to watch the numbers and stats and shit jump and flicker around and see and receive ALL these amazing insights into these families who are just like me and the boys, lucky to have a really awesome dad in our family.

One that is hands on, that loves his kids, that views his role and modelling in their lives as just as important and equivalent (yet so, so different) to the role of the mother of their children.

Just being cool dads.


Thank you so much for giving me this honour of getting to curate posters of your photos and words and families and lives. I did nothing more than make a pretty template, stick my husbands words on it and posted it to Facebook.


You guys made this a celebration of fatherhood.

Thank you for letting me be part of it.



Oh and if you haven’t already, please send us an email to preorders will only be shared with links on that address. It is impossible to find you all again but I am doing my damdest to try but if shot an email through I will know we haven’t missed you when we hand over that email address to someone else next week…

Just let me go make some more money first, before James steals my card again to “go buy groceries” – a line he likes to remind me often I used on him for almost five years before he got to say it back to me for the first time! (and the cheeky shit bought the most expensive f#cking vacuum cleaner in the shop, “just you know, cause I thought we needed a new one and I had your card when I was driving past the shop, you know how it is… I have to sort lunches for tomorrow…” my HUSBAND says to me with a smirk… talk about role reversal…)


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Why Dads Babywear – Reasons from Dads…

When we had this conversation and brain storm about the best way to convince less than enthusiastic Dads to get on board with the idea of babywearing this time last week and I made a ‘sub-par’ attempt at a mind map for an infographic which James just blew off immediately, we had no idea this is where it would take us less than seven days later…

This time last week, Thursday morning is when I schedule my “office time” particularly for writing and certain other projects.. and I spent all day writing, but it was completely off topic from where I planned and all about what it means to be a “man”…


After exploring into research about PND and just how many Dads are also affected by perinatal mood disorders and it got me thinking in a somewhat random direction…

I wanted to try and find a way to get more Dads on board with this concept of being more hands on, or I guess specifically, carriers on, with their kids… There are so many benefits.. I wanted to find a way to get that message across more successfully.


The Why Dads Babywear – 100 Reasons from Dads project was NOT a result of all that effort I put in hahaha it was the result of my husband dismissing the stuff I had worked on because it “sounded like a mum trying to write from a Dads perspective” (yep that’s a certain limitation I am stuck with hahah) and it also “just sounded like YET another mum telling a Dad what to do”… hahah


So in a bit of debate and discussion I replied, “well, you’re a Dad, why the f&*k do you babywear then?!”


His response, quoted as reason number one, was “so they don’t run off and cause shit when I have stuff to do.”


Kinda typical with a toddler the age of ours in the house.


I snapped back, “Well what do you want me to do with that? Put it on a f&*king poster?!?!”


“You could… It might make a good poster..” he replied.




He was being a bit facetious but it gave me an idea… so I made one, almost just to be a bit of a dick…

Then I asked a friend, and fellow consultant to get her husband to do the same (thanks Sandy & David & Aoife from SnugLove Babywearing and their friends Kenny & Karyn & Ezra who also helped us out x) and then posted the three of them on my Facebook page and shared it in a few babywearing related and educator groups I am in on Facebook asking if they would be happy to do the same.


I hoped in the best case scenario I could draw together maybe 30 or so of these and then to print them at a photo shop to use as a resource in workshops and consults with reluctant Dads there…


Well… Wow…


Less than seven days later and we have been so overwhelmed with the support and enthusiasm we have seen others sharing for this message since then..


In less than 24 hours we had nearly 50 reasons from Dads and photos…


Blown out of the water but also entertaining and celebrating our eldest sons 4th birthday party at the tramp park local to us the same day, we were even more shocked to watch more and more people share it and submissions, photos, comments and quotes get flooded to us from all over the world in our absence!


Less than 48hs in & I said to James, “Shit babe I think this might go on forever! There are sooooo many I am getting sent right now…”

“The point was less words babe. We have to stop at some point or no one will read them” was his incredibly useful ‘dad’ insight at that point…

So we started to ‘get picky’ about our favourites for the last 50 or so because when we realised how much love this was getting, we had to put a finish number on it… An endless amount of me making posters of Dads babywearing and their reasons was not going to help our family buy groceries next week..

We ‘co-share’ child care roles, well James has less hours on his freelance projects at the moment so he is pretty much a stay at home Dad, we have a separate cottage/outhouse/sleep out at the bottom of our property that we take turns working out of among other things… but I, Jess, am the main bread winner right now, if I am not earning money, we don’t get luxuries the following week… so if I spend all day making posters and trying delete trawlers and hater trolls being dicks to the families featured, I am not making any money, so hopefully you get my point…


And we tried to include as many of you amazing Dads as we could and wait for as many people who we contacted hoping to feature and other who told us they wanted to be included but needed to dig up their favourite photo and we even did a collage at the end to try and capture more…


But do you know what, I have no idea how many we missed… And examples of amazing fathers and father figures and male role models wearing slings and carriers to care for their children just keep coming…



We did receive this exact phrase and many variations of in in the last few days, countless numbers of them even! And as a carrier avid family who literally survive balance working from home and co-sharing care giver roles, we whole heartedly agree! Hence why I finished our Facebook 100 Reasons Dads Babywear on it 😉



And we love this celebration of fatherhood, of active and positive male role models, of involving our children in our lives instead of pausing it for them that we want to continue it… (but we also want to eat more than just the food we grow in the garden haha)


So we have thought of two ways to celebrate this project and concept and message more…


First is a print edition.


I initially envisaged printing this as an educational resource, as one version for myself… Potentially I thought it could be used to help babywearing and sling educators, groups and organisations around the world conquer the hesitate some dads have to getting on board with using these tools… I imagined they might download a small Facebook album and print it as photos themselves…But the dad jokes are strong and the “mum porn” an obvious draw card haha so who knows where this will take us.. 😉


Our initial print run will be VERY small. We will need waivers & more details from everyone (please see this downloadable PDF form here waiver-form) and that probably means not all of our 100 dads featured on the Facebook album will be able to be signed off as one of our main featured 100…

We also want to include and feature as many babywearing dads from all over the world as we can for feature art even if we can’t fit you all in the 100 reasons so if you are keen to be involved in any aspect of that project, fill in the form and email it to us at

We are so f&*king excited about this! What an amazing ride guys, thank you for letting us be part of it!!



OMFG this is sooooo exciting!!!! Do you know what we are looking at?! Printing samples!!!! For our OWN book run from the publishers!!! Holy heck 😱

Why Dads Babywear – 100 Reasons from Dads is going to be an actual book!!!!


The other element to this now ongoing project, is we don’t want to be exclusive about only celebrating a certain “top 100”, the Facebook album grew organically as we received them and we know we missed some of you amazing dads out there…


But Babywearing with Jess and the services and workshops I run in Auckland, New Zealand, is the way we earn money to buy what we need each week and cover our bills…If we continue to keep celebrating this there, our kids are going to complain and whinge to a degree that strapping them to us isn’t really going to help at some point haha


So we love that you are supporting and following along with us there but to free up business operations some, we need to move it on to continue the party…



Hello, Why Dads Babywear 🙂


Follow us along on Instagram if you are there, we will continue to share highlights and “most populars” with you on Babywearing with Jess (as well as the sometimes poor attempts at humor, general family life shit and hopefully sometimes helpful and useful content about slings and carriers) and would love to continue receiving your messages, quotes and pictures… Even more so, we are excited to get to have a print version celebrating awesome Dads all over the world, hopefully available for you guys in time for Christmas!!!!!!!!!

Any questions, feedback, suggestions, anything at all about this project, just shoot us an email at so at least I can share the load of the content creation stuff more with James hahah



For me, its now back to business, I have a workshop on Monday, I almost forgot haha 😉







We didn’t really plan for this process or amazing outcome, we love how many of you jumped on board… When it comes to actually making a print version though we need to make sure we have a completed waiver and submission of the photo, quote and extra details..


On this form it asks for details of photographer, featured person and child guardian, in some causes the same person maybe all three. That is ok, just do it three times… we are just dotting the i’s and crossing the t’s here guys… any issues or questions, feel free to shoot us an email us at


Also don’t forget to include a copy of your image when you send us your form!!


Thanks again for helping us celebrate both fatherhood and slings and carriers guys x

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Why Dads Babywear…


We’re there! We hit 100 reasons…


Actually we have so many we could probably go forever!


But we were worried that then no one would read them 😉


Thanks for letting us share the message of carrying our children, including them in our lives and taking alternative approaches to parenting. All you Dads are awesome and we have been blown away by how many people got behind this idea… Thanks for helping us create awareness about the message of babywearing love with other families ❤

-Jess & James


Don’t stop sharing them though guys… there may be something else in the works 😉




“So they don’t run off and cause shit when I have stuff to do.”
James & Jai (17 months) — with Williamson’s Exotics.


“Because I love being close to my daughter, and I want her to know that she is safe and that her daddy loves her too. And it’s good for exercise..”
David & Aoife (6 months) — with SnugLove Babywearing.


” #1 was so clingy with my wife, I wanted to work more on the bond with #2, for the relationship and to take a bit of the load off my wife”
Kenny & Ezra (4 weeks) — with KarynandKenny Jack.


“I don’t want her to be upset with me for this” (6 week jabs)
William & Everlynn (6 weeks)


“Because the pram is a pain in the arse”
Adrew & Maddi (16 months) — with Dana Chandler – mama bear and The Spinoff Parents.


“For making the most of my paternity leave to finish making a valve amplifier”
Mike & Penelope (4 weeks)


“Lets you go places that might be too much for little legs on their own”
James & Josh (4 years) — with Williamson’s Exotics.


“Because hands free sleepy cuddles are the best cuddles”
Shane & Jameson (14 months)


“Because – ice cream”
Dan & Scarlett (6 months)


“Keeping our big girl close during a busy market keeps our stress levels down and means i get cuddles too – win win”
Gordon & Bella (3 years)


“Cause it’s hard to hold a beer and a baby”
Jared & Sabine (6 weeks) — with Jared Sail.


“Because it’s the only way I get to game without random keys being hit and cords pulled”
Jason & Magnus (7 months)


“With 3 children we share the carrying – it’s great to go on long walks and still have hands free when he gets tired”
Paul & Charlie (3.5 years) — with The Sling Consultancy.


“So I don’t lose her in the festival crowds”
Dan & Lucy (6 years)

“Love being able to explore the world with her experiencing it through her eyes”
Paul & Mia (2 years) — with The Sling Consultancy.


“Because he’ll hopefully be a dad one day”
Charlie (3 years) — with The Sling Consultancy.


“1. When I’m home from work and only have a few hours before bed time, I like to be able to be close to her without having to forsake the shopping and house work.
2. Since I don’t get much time with her during the week and the weekends are hectic, I don’t want to have to choose between spending time with her and being productive.
3. Sometimes when she’s really cracking it, I can calm her down, make sure she feels safe and can relax.
To sum it all really, baby wearing let’s me be an involved parent without sacrificing the ability to be be a productive adult”
Sheyon & Zara (18 months)


“Makes going to weddings super easy! Bubs slept peacefully through reception snuggled up. Everyone comments how happy he is.”
James & Louie (6 months). — with Milka von Essen-Vilovski and Stephen McDowell.


“Why carry one when you can carry two!”
Paul & Charlie (3 years) & Jude (7 months) — with The Sling Consultancy.


“So she doesn’t trip and hurt herself while we go on adventures”
Damien & Tameka ( 18 months )


“89 steps, 2 ladders and tight spaces we got this!”
Paul & Charlie (3.5 years) — with The Sling Consultancy


“I babywear because our family adventures can take us anywhere without the hassle of a pram!”
Gareth & Bailey (18 months)


“Oxytocin – the happy hormone is great for dads too”
Paul & Jude (5 months) — with The Sling Consultancy.


“Because we are cool together”
Hugo & Valentina (7 months)


“I don’t get to spend nearly enough time with her throughout the week and when I’m home on the weekend there are too many things to do. Why choose one or the other when you can do both?”
Sheyon & Zara (18 months)


“To give her the cuddles she needs while her big sisters play”
Chris & Penelope (3 months)


“Because it’s easy”
Jake & Alaska (12 months)


“Because the ladies always love it”
Nathan & Harry (7 months) & Jacob (5 years)


“Because he is a cranky shit when he doesn’t sleep.”
Jye & Erasmus (16 months)


“So mummy can go down the street without any of the 5 kids”
Scott & Eben (11 weeks)


“Because twins”
Guy & Jake & Aurora (21 months)


“I love being this close to my children. I can keep them safe from the hectic lives of others and am always on hand to offer comfort when needed….and of course, they are always close enough to kiss xxx”
Brim & Raven (6 months) — with Brim Sorci and Samantha Sorci.


“Because sometimes the kids don’t want to shop. They just want to be a dragon.”
Simon & Thomas (3 years) — with Mid Kent Babywearing and Zebadee’s Carriers.


“Because I love to hear her chatter in my ear as we walk”
Neil & Abbie (2 years) — with CLOSER – babywearing consultancy.


“So he can’t turn the TV off while we’re watching the V8s” #raisingziggy
AJ & Ziggy (11 months) — with The Urban Good Life, Raising Ziggy and Soul.


“Because the scenic route to nursery isn’t buggy friendly…”
Simon & Thomas (3 years) — with Mid Kent Babywearing.


“Carrying because we can do everything together this way!”
André & Aurora (16 months)


“Carrying because toilet aim is better with two hands free and a calm baby than one hand and a hyper baby”
Steveland & Nala (9 months)


“Because you can make your daughter this happy while playing video games.”
Josh & Emma (2 years) — with Shelley Vanderbyl.


“Because London is not buggy friendly! And you need your hands free for pokehunting”
Simon & Thomas (3 years) — with Mid Kent Babywearing.



“It’s like walking round with a hot water bottle strapped to you”
Ryan & Jacob (5 months)


Because our sons are watching and learning.
Ethan (3 years)


“Because it’s the only way the baby will sleep.”
Josh & Wyatt (one week)


“So that I can hide my beer belly”
Vel & Ains (5 months)


“Because it is like having him in one giant hug.”
Jake & Robbie (5 months) — with East Surrey Slings.


“Because you don’t want them to get lost in the motoGP crowd and the walk from general parking is too far for their little legs.”
Josh & Ethan (2.5 years)


“Because one child can sleep safely at the park whilst I play with the other”
Simon & Thomas (3 years)


“Because it is amazing to snuggle your newborn and builds a special bond.”
Jake & Wilbur (1 day old)


“Practising for when he’s older”
AJ & Ziggy (12 months) — with The Urban Good Life and Raising Ziggy.


“Because I like bonding with our daughter”
Jullian & Narra (6 months)


“Because if it was good enough for Luke Skywalker and Yoda it’s good enough for us”
Jason & Quin (22 months)


“Any excuse for cuddles xx”
Brad & Emily (12months)


“Helps me bond with Xavier and I know it is one of the only places he feels safe!”
Jay & Xavier (8 months)


“A million times easier than faffing around with a buggy, fighting crowds, plus could never have made it up this hill otherwise! Plus, always in reach of a high five!”
Dominic & Kresten (2 years)


“Because the grocery shopping needs to get done.”
Josh & Emma (11 months)


“So mommy can study for her exams.”
Dombey & Skyla (10 months)

In a traditional Hmong baby carrier


“Dad’s babywear because we want and need to be close to our children. We need this bond. We want to be present in their lives like any parent wants to. Being close is what counts and nobody can take this from us.”
Danny & Luna (2 years) & Semilla (8 months) — with Danny the Babywearing Dad.


“Freedom to explore and share experiences (& cuddles)”
Mark & Edison (5 months)



“Because it’s easier than having to lug around the stroller on a holiday!”
Saravanan & Shrina (11 months)


“Because you can’t get in here with a pram!”
Victor & Blythe (14 months)



“Because it’s faster than letting them walk. And it gives mama a break”

David & Theo (3 years) & Amy (9 months)



“Because taking them on adventure is what life’s about!”

Caleb & Silvia Grace (11 months)



“Because I don’t have enough hands if I don’t!”

Sam & Jasper (2.5 years) & Cyrus (8 years) & Quinn (4 years)



“So that baby feels safe when we’re in crowded and noisy places and our hands are free to carry groceries.”

Zi Hao & Xin Ci (2 months)



“Because prams don’t do beaches, forest walks, crowds, escalators… You get the point”

Joe & Griff (2 years)



“Because I can hold my wife’s hand and the shopping”

James & Genevieve (11 months)



“Because he has little legs and gets tired easily. It’s great to have a back-up plan.”

Andy & Rory (3years)



“Because there’s no way I’m using a double buggy!”

Martin & Kiriana & Zach (20 months)



“To keep my daughter close.”

Franklin & Felicity-Rose (2 weeks)



“Babywearing means I can try to make him love me more than he loves his mummy”

Steve & Archie (15 months)



“When Madi gets overwhelmed she refuses to walk – times like this only the carrier and daddy will do”

Jon & Madi (6 years)



“So I can get a Starbucks Frap and won’t have to share, because He won’t see it. Out of sight – out of mind.”

Rob & Landon (15 months)



“So I can nurture his love for trees without his hatred of walking winning, and catching pokemon is difficult with one hand”

Jake & Frankie (2.5 years)



“To pick up chicks while your missus is in the bathroom”


AJ & Ziggy (10 months)



“Because he won’t be small enough to carry forever.”

Mike & Colin (2 years)



“Because of the views. Baby wearing takes you places people think babies can’t.”

Peter & Alyce (11 months)



“Because Ninja Turtles!”

James & Rosie (5 months)



“Because then she’s easy to carry. And it’s hipster”

Aaron & Elyse (6 months)



“Slowing down once we had kids wasn’t an option for us. Babywearing helps us stay active and adventurous, even with a little one. It also helps keep him close. I wouldn’t want him anywhere else.”

Dee & Brody (8 months)



“Because it’s a big world out there and we’ve got adventures to have”
Jorge & Georgia (16 months)



“Because it is way too cold in the Blue Mountains in July”

Jiri & Tereza (3 years)



“Because I always wanted a backpack that kicks tickles and babbles”

James & Genevieve (11 months)



“Because I love hearing her wee snores and knowing she is sleeping soundly. I love keeping them close”

David & Amy (9 months)



“So I can be as close to them as I can while on vacation from working months on a cruise ship and to help my wife from her back ache”

Alfie & Sean Paul (4 months)



“Because of 40 hour work weeks, and this is a way to bond and cuddle her when we’re on the move.”

Tom & Emily (2 months)



“It helps a baby bond to a man who isn’t their biological dad, but who is their daddy in every way”

Jed & Ezra (8 months)



“Making climbing castles easier.”

Jason & Eliza (10 Months)



“To create an everlasting bond.”

R.C. & Avery (12 months)



“Because I like them. And because it’s useful, it keeps them calm… And so hopefully they like me when they’re older.”
Tim & Oliver (6 months)



“Because hiking with a pram just isn’t the same”

Simon & Hunter (6 months)



“Because I don’t have boobs.”

Damian & Benji (9 weeks)



“To get off the beaten track and explore together – and snuggle while doing it!”

Carl & Ingmar (18 months)



“Because I’m her dad not her baby sitter”

Nick & Bernadette (9months)



“Because it means going places is never a hassle and he catches my food when I drop it”

Andy & Milo (8 weeks)



“I’m a dada, I’m a dada”

Jai (17 months)




“For connection, cuddles and to keep up with her big sisters!”

AJ & Savannah (10 months) & Alejandra (6 years) & Lucille (4 years)



“To bond with baby after deployment.”

Francis & Roman (5 months) & Kai (3 years)

(For extra “aww factor” of these guys, check out –



“It ups my chances of getting some.” #parentforeplay

AJ & Ziggy (10 months)



“Need to get some shit done, and a second set of hands to hold tools makes things easier.”

Tim & Nadia (3.5 years)



“Because why the f&*k not?!”

Dads from all over the world & here in little old NZ!