Babywearing with Jess

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Emily Writes, ‘Rants in the Dark’

Ok, well firstly I haven’t attempted to do a book review since it was a school requirement so don’t expect literary genius from me here and as advanced warning I am probably totally not following whatever is the appropriate ‘book review’ template requirements, but anyway…

I got the chance to go to Emily Writes book launch earlier this week for her new release, ‘Rants in the Dark’. When I got home with my copy finally in my hands, I thought I would just flick through it briefly…




I lost a few hours of time in the end and made that terrible mistake of staying up way to late to cope with kids concepts of morning time because I read it into the wee hours without realising it.

I have been known to ‘binge read’ if I get really keen on a book I may just hide and keep reading it until its over if I can! And that is exactly what happened with this book.

When I was at the launch, I not only bought myself a copy but an extra one which I got Emily to sign so I could give it away to another ‘tired mama’ out there and so I knew I wanted to write something about it and share the awesomeness with you all too.

In what I thought at the time was an inspired moment of genius I thought, “I know, I’ll book mark my favourite ‘one liners’, bits, the ‘gems’ I like most…” This was no help at all as it turns out and actually achieved not much more than using up a whole packet of book tabs and making it harder for me to work out what I wanted to say!



Just a sea of book tabs of highlights… 


So what are my many favorite rants?

The ‘Day 3’ post birth piece, ‘Before I was a mum’ which is about that smug wisdom many of us have about how we might parent before we actually have our own kids, the ‘how to get your baby to sleep’ and ‘is your baby going through a sleep regression’ parts had me literally laughing out loud.

The In-My-Day Committee meeting minutes were also hilarious. The ‘Happy Mothers Day’ rant which suggests that one way we could celebrate this day is just end all the annoying things said to mothers, the ‘this isn’t indulgent’ part about by being responsive to our babies needs, the rant about the pressures we all feel of the evils of ‘screen time’, the ‘how not to be a jerk’ bit which featured one of my top two lines – “How about you get off my tits?” only topped by “get out of my uterus”.

It is not hard to see what has resonated in Emily’s writing. Far too much of parenting now days can feel like barrages of often conflicting advice or pressure – if only on ourselves from ourselves sometimes, to do the best we can as parents.

Emily takes a fresh, humorous and enlightened approach to relating to these real aspects without the bullshit of how to fix it. More so than that, it is uplifting, compelling and a relatable, real story of her experiences in parenting that many would enjoy.

Check out more from Emily Writes here –

You can find the competition to win yourself this signed copy on my Facebook page here – Babywearing with Jess 



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Are we failing new parents??

So this consultant gig in the sling and carrier world in New Zealand particularly is VERY new… I have mentioned this before, but the likeness and comparable nature of Lactation Consultants in our country is pretty damn on point…


So I entered this “market” as someone both very passionate about getting the message of carriers as a parenting tool to the mainstream but also as someone who has previously worked in coaching and training within a business context.


I saw my position as working with other related service providers to share our collective knowledge both with each other as a broader “serving the families of your children” industry. I figured this would not only benefit each of us but hopefully provide an even better service to the community of parents within our communities.


I remember reading in Constance Hall’s book about how all of a sudden she “kept seeing Queens everywhere” like something in her brain had switched. I too now get that feeling first hand, but its not ‘Queens’ I keep seeing, its young families…


I see the Mum walking with her child holding her hand as they walk down the footpath together pointing at the traffic.

I see the grandfather standing at the train crossing with his young grandson pointing and talking about the train tracks.

I see the young couple with a toddler and a newborn in dads arms as I have coffee and a work meeting…


I see them everywhere. Kids. 

Awesome adults with kids. 
The future of our fucking world.


And when I see them all I think is, I wonder if they have a good and supportive support network? I hope they feel like they have a village… I hope they don’t feel like they are alone in this. 

In this job, this at times, fucking hard job, of raising the next generation.


I hope they know there are people who appreciate EVERYTHING they do… 

Even when that intrigued and interested toddler I watched in the cafe turns into a feral “threenager” late at night when they are tired or have had a huge day.


I hope someone says to that adult sometime this week, “fucking good work. You rock!”


I don’t know why the silo’s in the industry work they way they do. I don’t care to break them down anymore. I just want to find another way to support our communities through this. I want us as educators and even as parents who have come before these ones, to let those new to this journey in on the fact that we all struggle at times..


We all need help and support to do this.


And holy fuck, why are more providers of various services not collaborating more?!


I completed Car Restraint Technician training today (for the record, this is not intended to be a new service for my business, this was about me as a student and learner extending my knowledge to do my own job better- there are some great places you can already find car tech support…)




The whole time, I kept thinking of tricks and tips I picked up in Sling and Carrier Consultant training…


Pull the slack to the tightening system. 

What sensitive spots on hips and joints are of concern and considering bone density development. 

Breathing and airways. 

Safety for newborns and considerations and aspects that I never really before now got and have clearly been fucking up myself all these years (its ok I know more now, luckily my children survived my poorly installed seats hahaha). 

Empowering parents. 

Encouraging them to use their own brains and understand the rules…




Hell I even managed to get a ring sling strength tested saftey comparison in there to luggage straps and the reasons not to use them in leiu of anchor points.. But also, WHY and different “hacks” that can offer alternative solutions…


Why aren’t we working more together? 

There was lots of cross sharing of information before today and some of what I learned about seat restraints actually built on and boosted my knowledge about carriers…


I think we need to start looking at shit, to provide a solid support system, network and possible services to parents… that will never happen in a silo…

This is a great starting point I think… lets do more like this –


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Special Christmas Service and Offer!

Ok, so, firstly, I usually run workshops… Lots of people at once to balance the cost of the consultancy service….

BUT… I wanted to do something different for Christmas and we had a wee bit of an idea as the “Why Dads Babywear” team and I move through our project to get the concept to print….

Christmas promo cover.png

Normally when I do in home workshops I suggest to my clients to find a friend who is keen too so they can share the cost of the $90 consultation… But after recently doing a couples consult with some people who I have inadvertently recruited to our Why Dads Babywear project team and recently introduced you to, Dana and Andrew, we thought it could be a cool way to get more Dads who maybe a bit hesitant or unsure to work out whats best for them… And maybe with someone other than just their wives help… 😛


Photo credit: Veronica-Jean Photography

So this is Dana and Andrew and their beautiful kids…

I had earlier the previous week had an in home workshop with both Dana and her friend Steph… here’s a picture of me holding both of their babies asleep while they practice wrapping techniques…


Andrew was one of the first awesome dads to jump on board and help us out with the 100 reasons on the Facebook album (you can find him as number 5!) and I actually first meet Dana and Andrew a long time ago through some volunteer work both our families had been involved in. Dana had also come along to one of my workshops at MAMA Maternity which is where we again reconnected after a few years since West Auckland Parents Centre stuff…


Follow along on Instagram @whydadsbabywear

She mentioned Andrew had a wrap and was keen to learn more stuff with it.. Dana has been such a huge help to me with this project already, I was like, “just tell me when to come over and we will play”…

So they did.. And I went over after all the kids were in bed and we all talked some shit and had a cider and then I showed Andrew some wrapping stuff…


Dana was meant to be an observer hahaha she spent a while rummaging through the stash box I brought in too but as soon as we got to a woven wrap carry she hadn’t tried… she was keen to jump in on the action as well!


So I showed them a Poppins hip carry, we also covered a Ruck back carry and Kangaroo front carry (featured above)- Andrew had already mastered a Front Wrap Cross Carry (FWCC) in his dragon themed wrap 😉

And then two things happened… Firstly, Andrew put us to shame with his wrapping technique! I just explained the basic mechanics, the fabric works like this, to tighten we have to do this, to be secure we need to fill these criteria, to be safe we need to make sure of this… Next thing you know, this guy is just running with it and making up shit as he goes, carries I have never seen before, knots I didn’t even mention…


Then I get sent photos like this! Check out how f*cken tight that poppins is man?! What a bloody pro! 😛

And even cooler, I see this on Dana’s fb page in the following few days…


Well hello there “husband and wife poppins masters” 😛

Hahaha so we together thought it would be cool… For me to spend a wee bit of time, before workshops get busy again after Christmas period and before we are in full go mode for this book launch early in the new year, to share some of that “parent team workshop fun” and to make it more affordable I have added a big f#ck off discount on a service I don’t even normally offer…


I am happy to present these “gift vouchers” to suit who you want to buy them for with pretty pictures and digital art and shit… just tell me how you are trying to justify buying one! Hahaha

Seriously limited numbers guys so get in quick if you are keen, email me

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Welcome to Dana & Andrew – some team intro’s

Say hi to this beautiful family!!

Here is another team intro for you guys!!

As I’ve already mentioned, we have been busy drawing together some of the most awesome people we know to help us pull of this Why Dads Babywear project!

So next intro for you guys comes from Dana 💚 her husband Andrew is number five in our original Facebook series of 100 reasons from dads 😉

I actually meet these guys for the very first time when I was pregnant with Jai and had Josh with me hosting a West Auckland Parents Centre antenatal class. Andrew and Dana came in with Maddi who was a newborn at the time so he could be the “model baby” of how one might go about bathing and dressing a newborn

Dana Chandler-Brown is helping us with her “editor” hat on and like Zoe Crossley Woodman from The Sling Consultancy, has been helping me manage traffic and trollers for the last few weeks on my facebook page..

Because she has her own beautiful way with words, I will clear the floor to let her introduce herself to you…


Hi I’m Dana!

I’m a freelance writer and lucky enough to “work from home”.

I loved carrying my son and had a range of carriers with him, I loved the sweet snuggles and for months it was the only way he would nap (thank God for Netflix!).

When my second came along (and 8 weeks early at that…) I struggled with feeling torn between the two kids, I felt like I had no time to bond with my daughter but was still unable to give my son the attention and love he needed. Baby wearing was the tool that allowed me to bond with, snuggle and inhale all that lovely newborn deliciousness, while still giving my toddler what he needed.

My wrap jobs are often far from perfect, my carriers will often have paint or dirt from the park on them, but they’re the most treasured tool I have in my parenting kit.

I hope that this project can help guide parents through the parenting journey which can be so overwhelming.



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The Why Dads Babywear Project!

There is so much to tell you about this project!

I have already introduced Zoe from The Sling Consultancy as part of the team and there are heaps of other awesome people we are drawing together behind the scenes but I will introduce them to you soon..

First I wanted to introduce you more to what we are working towards here..


This is the ‘Heart model’ for planning that I use. At the heart of this project is the objective to get more mainstream acceptance of carriers as a parenting tool.


WDB Heart model(3).png


So it started as a single poster on Facebook and grew to an album of 100 Reasons from Dads in less than four days!

We are slowly getting them to Instagram (@whydadsbabywear) and we will continue with the many many submissions we received there by adding to the original 100 once we catch up! The other project we have on the go is the print edition!



This is all very exciting and we are so thrilled it has had so much exposure and so many people have jumped on board this celebration of fatherhood.

This is a light hearted take & celebration, but it actually steamed from research into some pretty serious issues..


I had read a great article on postnatal depression from a dads perspective written by Alan Law and shared with The Spinoff. It made me think, given how prevalent these issues our in our society, we really don’t talk about it enough.


We don’t talk about the issues created through gender stereotypes enough either. There are some awesome TED Talk videos linked in the post, ‘What does it mean to “be a man”?’



We don’t talk about dads roles enough. We don’t hear enough about a dad perspective in the preparation for becoming a parent.

Carriers provide a really awesome opportunity for dads to support their families through the transition of adjusting to life with a new baby, whether it be your first or subsequent children.

Carriers can help dads have a role in this life change.

Postnatal distress and difficulties adjusting to this period of change are not only something women face. It is not just a risk for mums.


Lets support dads more too. Lets share a male perspective on these topics.

Lets give dads a voice.



EST. 2014.jpg



We are still accepting submissions for our Why Dads Babywear project print edition, if you are interested, please email with your photo, ‘dad quote’, everyones name, childrens approx age in the picture AND a  waiver-form.


If you are interested in being part of the Why Dads Babywear project team, please email us at

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So this is so absolutely crazy…


This time last week we were at the trampoline park celebrating Josh, our eldest sons fourth birthday…


This week, I am busy trying to sort all the final touches on this Why Dads Babywear project to become a FREAKING REAL LIFE BOOK!




Who knew so much would come from an argument James and I had about my attempts to persuade and maybe change some perceptions of expectant fathers who I was trying to convince to come along to my workshops with their pregnant wives…


I am an independent Sling and Carrier Consultant, I trained through Slingababy Training School on the first ever Babywearing consultant course to be held on New Zealand soil! Lorette came out to Christchurch in New Zealand and 21 of trained together, taking the total number of consultants around New Zealand from less than 10 (who all had to go overseas to get trained) to almost 30.


Paid support services in the babywearing world are a really new development… If you want a good comparison, think about how much La Leache Leauge has done to support breastfeeding mothers all over the world for many, many years run by hard working, dedicated volunteers. Yet Lactation Consultants are something that has only been in New Zealand at least in the last 15 odd years.


This industry is very much in its infancy. The broad recognition of just how beneficial these parenting tools can be for all of our families is not yet mainstream again in our current society. Furthermore, it is incredibly common that I hear, “I’m just going to let my wife worry about that stuff” or “I am really hoping my husband will want to use the carrier too but I will have to try and convince him first…”

I had this vision of more expectant fathers coming along to my workshops.. I ranted and raved at James about how I think it might help with the struggle a lot of Dads feel when a new baby arrives. Perinatal mental distress well and truly affects both men and women and I think that maybe giving Dads more practical “roles” and suggestions might help.

I remember as a new mum for the first time myself, I really struggled. With recovering from birth, trying to get my head around breastfeeding and all the issues we had with that, with lack of sleep… He so desperately wanted to help often and he didn’t really know what his role in that could be.


I spent hours pumping breastmilk so James could give Josh a bottle as the feeding seemed like one of the key things I had available to share with him.. What a pain in the arse that was and why do we tend to equate that with the way new Dads have to bond with their babies?! I still hear it often talking with pregnant mums…

If we could give Dads the role of the “guardian of the knowledge” about slings and carriers for their families and empowered them to learn about more options, to try some things out, to learn how to use them with dolls and about safety and all that jazz I share and do with Mums at my workshops, maybe that would take a bit of the load of both people about to embark on this life altering shift together.


I remember so many times when James would get in the door from work when Josh was a newborn and I would be a crying mess in a rocking chair holding this baby in my arms, frazzled and strung out… He would just give me this look, like, “what am I meant to do?” and also a bit of “wtf is this crazy lady and what happened to that chick I knocked up less than a year ago?!”


If he had been empowered with information and felt confident to grab a carrier at that point, strap the baby to him and gone for a walk while I got to have a shower without anyone touching me or me freaking out that the baby was going to cry at any second, maybe that could have been a good approach to coping. It would have made him feel like he had something I could do and it would have given me a reason to hang in there until he got home from work so I could clean myself and pull my shit together.

Instead he would walk in the door, a little bit like a scared gazelle at the waterhole, not sure if it is safe or if an alligator is going to snap out of the water at any second and attack…

Don’t get me wrong, it’s not that I am saying he didn’t have cause to be scared, he sure fucking did. It’s just that it didn’t help…

We did all kinds of classes before Josh was born, like antenatal classes, breastfeeding classes, birth massage classes, first aid classes… all kinds of things that we hoped would prepare us the first time round.. Often things I dragged him to reluctantly but all had at least something in them that helped..

Do you know what I wish I had prepared myself for most though?

Slings and carriers.


Carriers have literally saved our arse and our sanity sooo many times. Both of us. Not just me.


And so I had been reading and researching about perinatal depression and distress from a dads perspective, I did heaps of work and thinking and generally just lots of effort in and I had drawn up a mindmap of an outline for a infographic and a bit of a plan I hoped might help me cross that barrier a bit better.


And I took it to James and I was so chuffed with myself and I showed him, “what do you think?”


“This is good right? These are some great reasons why dads would babywear right?”


He scanned it for a second, put down the piece of paper and continued what he was doing, “hmmm” he grunted.

“Hmmm, what?” I asked.

“I dunno.. just hmmm I guess” he replied.

“Hmmm, WHAT?!” I snapped back, I was getting really pissed off already to be honest, “what the f#ck does that mean?”

“Its just, well, it reads like a mum who is trying to write from a dads perspective…” he replied, “you know?!”

“Well that’s cause I am a mum writing from a dads perspective, I can’t become a dad can I?!? Come on man, I just spent like 8 hours trying to get my head around this, give me more, tell me what am I meant to do then?! What’s your f#cking great idea hey? Are you gonna write something?”

“Just use less words!” he snapped back, “look as a dad I don’t want to see all your graphs and shit, just give it to me short, snappy, quick, you know..?”

“I get your point James but I don’t know what words to use! I am not a Dad. You are! Why do YOU babywear?” I screamed at him.

“So they don’t run off and cause shit when I have stuff to do” he replied.


“Oh yeah you could do that, it might make a good poster..”


I stormed out. I lost my shit haha

I went into the yard and had a cry and a sulk and then suddenly I remembered the photos I had just taken of him the day before with Jai on his back while he shovelled mulch into the wheel barrow…

It was like a light bulb, maybe it would be a good poster..? I wonder if I could get other “dad quotes” and do like a few of them…? I could ask around maybe, see if some other consultants or their families would be keen too?


And so I did.






And holy moly what a ride!


Not only was he right and it did make a good poster (yep eat my words, apologize lots etc) but other people were keen to send me some pictures so I posted it to Facebook as an album. I hoped best case maybe we could get to like 30…


When we got home from the trampoline park there were already heaps of them being shared with me. I made more and more as they came and all of a sudden we were nearly at 50!

The next morning when I woke up and checked my phone while I hid from everyone with my coffee, it wouldn’t load Facebook at all.

When I turned on the laptop to check what was going on, all of these notifications where flooding in but they weren’t in English… When I tried to click on one to load it, the page refreshed, the notification counter went back to 99+ again and I couldn’t even find the notification I was just looking at any more…


“Ummm, James…” I called from down the hall, “maybe it did make a good poster… look at this…”


Another 12 hours later I was still getting flooded with them, I had already made so many! What in the world was going on….


“Babe, this rate I’m going to be making posters forever!” I said to him as I made yet another at the kitchen bench trying to also scoff my dinner and breastfeed the baby in a sling at the same time…


“Seriously?” he looked less than amused, “I did not turn down research gigs to watch the kids so you could make posters forever babe! And the point was less words! NOBODY is going to flick through 100 photos and read them all! And if you are not doing consults and workshops, how the f#ck are we going to buy extra lunch food for Playcentre next week?! I said make one poster, not forever make posters, come on babe, wrap it up. Move on.”


I agreed with him that a finite number, while also a great relief that there was an end to frantic poster making in sight as there was an end number, would have more impact anyway.


“Just call it 100 reasons if you think you have enough” he suggested.

Honestly I hadn’t slept more than a few hours each night in those few days. It was like a crazy high to watch the numbers and stats and shit jump and flicker around and see and receive ALL these amazing insights into these families who are just like me and the boys, lucky to have a really awesome dad in our family.

One that is hands on, that loves his kids, that views his role and modelling in their lives as just as important and equivalent (yet so, so different) to the role of the mother of their children.

Just being cool dads.


Thank you so much for giving me this honour of getting to curate posters of your photos and words and families and lives. I did nothing more than make a pretty template, stick my husbands words on it and posted it to Facebook.


You guys made this a celebration of fatherhood.

Thank you for letting me be part of it.



Oh and if you haven’t already, please send us an email to preorders will only be shared with links on that address. It is impossible to find you all again but I am doing my damdest to try but if shot an email through I will know we haven’t missed you when we hand over that email address to someone else next week…

Just let me go make some more money first, before James steals my card again to “go buy groceries” – a line he likes to remind me often I used on him for almost five years before he got to say it back to me for the first time! (and the cheeky shit bought the most expensive f#cking vacuum cleaner in the shop, “just you know, cause I thought we needed a new one and I had your card when I was driving past the shop, you know how it is… I have to sort lunches for tomorrow…” my HUSBAND says to me with a smirk… talk about role reversal…)


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Why Dads Babywear…


We’re there! We hit 100 reasons…


Actually we have so many we could probably go forever!


But we were worried that then no one would read them 😉


Thanks for letting us share the message of carrying our children, including them in our lives and taking alternative approaches to parenting. All you Dads are awesome and we have been blown away by how many people got behind this idea… Thanks for helping us create awareness about the message of babywearing love with other families ❤

-Jess & James


Don’t stop sharing them though guys… there may be something else in the works 😉




“So they don’t run off and cause shit when I have stuff to do.”
James & Jai (17 months) — with Williamson’s Exotics.


“Because I love being close to my daughter, and I want her to know that she is safe and that her daddy loves her too. And it’s good for exercise..”
David & Aoife (6 months) — with SnugLove Babywearing.


” #1 was so clingy with my wife, I wanted to work more on the bond with #2, for the relationship and to take a bit of the load off my wife”
Kenny & Ezra (4 weeks) — with KarynandKenny Jack.


“I don’t want her to be upset with me for this” (6 week jabs)
William & Everlynn (6 weeks)


“Because the pram is a pain in the arse”
Adrew & Maddi (16 months) — with Dana Chandler – mama bear and The Spinoff Parents.


“For making the most of my paternity leave to finish making a valve amplifier”
Mike & Penelope (4 weeks)


“Lets you go places that might be too much for little legs on their own”
James & Josh (4 years) — with Williamson’s Exotics.


“Because hands free sleepy cuddles are the best cuddles”
Shane & Jameson (14 months)


“Because – ice cream”
Dan & Scarlett (6 months)


“Keeping our big girl close during a busy market keeps our stress levels down and means i get cuddles too – win win”
Gordon & Bella (3 years)


“Cause it’s hard to hold a beer and a baby”
Jared & Sabine (6 weeks) — with Jared Sail.


“Because it’s the only way I get to game without random keys being hit and cords pulled”
Jason & Magnus (7 months)


“With 3 children we share the carrying – it’s great to go on long walks and still have hands free when he gets tired”
Paul & Charlie (3.5 years) — with The Sling Consultancy.


“So I don’t lose her in the festival crowds”
Dan & Lucy (6 years)

“Love being able to explore the world with her experiencing it through her eyes”
Paul & Mia (2 years) — with The Sling Consultancy.


“Because he’ll hopefully be a dad one day”
Charlie (3 years) — with The Sling Consultancy.


“1. When I’m home from work and only have a few hours before bed time, I like to be able to be close to her without having to forsake the shopping and house work.
2. Since I don’t get much time with her during the week and the weekends are hectic, I don’t want to have to choose between spending time with her and being productive.
3. Sometimes when she’s really cracking it, I can calm her down, make sure she feels safe and can relax.
To sum it all really, baby wearing let’s me be an involved parent without sacrificing the ability to be be a productive adult”
Sheyon & Zara (18 months)


“Makes going to weddings super easy! Bubs slept peacefully through reception snuggled up. Everyone comments how happy he is.”
James & Louie (6 months). — with Milka von Essen-Vilovski and Stephen McDowell.


“Why carry one when you can carry two!”
Paul & Charlie (3 years) & Jude (7 months) — with The Sling Consultancy.


“So she doesn’t trip and hurt herself while we go on adventures”
Damien & Tameka ( 18 months )


“89 steps, 2 ladders and tight spaces we got this!”
Paul & Charlie (3.5 years) — with The Sling Consultancy


“I babywear because our family adventures can take us anywhere without the hassle of a pram!”
Gareth & Bailey (18 months)


“Oxytocin – the happy hormone is great for dads too”
Paul & Jude (5 months) — with The Sling Consultancy.


“Because we are cool together”
Hugo & Valentina (7 months)


“I don’t get to spend nearly enough time with her throughout the week and when I’m home on the weekend there are too many things to do. Why choose one or the other when you can do both?”
Sheyon & Zara (18 months)


“To give her the cuddles she needs while her big sisters play”
Chris & Penelope (3 months)


“Because it’s easy”
Jake & Alaska (12 months)


“Because the ladies always love it”
Nathan & Harry (7 months) & Jacob (5 years)


“Because he is a cranky shit when he doesn’t sleep.”
Jye & Erasmus (16 months)


“So mummy can go down the street without any of the 5 kids”
Scott & Eben (11 weeks)


“Because twins”
Guy & Jake & Aurora (21 months)


“I love being this close to my children. I can keep them safe from the hectic lives of others and am always on hand to offer comfort when needed….and of course, they are always close enough to kiss xxx”
Brim & Raven (6 months) — with Brim Sorci and Samantha Sorci.


“Because sometimes the kids don’t want to shop. They just want to be a dragon.”
Simon & Thomas (3 years) — with Mid Kent Babywearing and Zebadee’s Carriers.


“Because I love to hear her chatter in my ear as we walk”
Neil & Abbie (2 years) — with CLOSER – babywearing consultancy.


“So he can’t turn the TV off while we’re watching the V8s” #raisingziggy
AJ & Ziggy (11 months) — with The Urban Good Life, Raising Ziggy and Soul.


“Because the scenic route to nursery isn’t buggy friendly…”
Simon & Thomas (3 years) — with Mid Kent Babywearing.


“Carrying because we can do everything together this way!”
André & Aurora (16 months)


“Carrying because toilet aim is better with two hands free and a calm baby than one hand and a hyper baby”
Steveland & Nala (9 months)


“Because you can make your daughter this happy while playing video games.”
Josh & Emma (2 years) — with Shelley Vanderbyl.


“Because London is not buggy friendly! And you need your hands free for pokehunting”
Simon & Thomas (3 years) — with Mid Kent Babywearing.



“It’s like walking round with a hot water bottle strapped to you”
Ryan & Jacob (5 months)


Because our sons are watching and learning.
Ethan (3 years)


“Because it’s the only way the baby will sleep.”
Josh & Wyatt (one week)


“So that I can hide my beer belly”
Vel & Ains (5 months)


“Because it is like having him in one giant hug.”
Jake & Robbie (5 months) — with East Surrey Slings.


“Because you don’t want them to get lost in the motoGP crowd and the walk from general parking is too far for their little legs.”
Josh & Ethan (2.5 years)


“Because one child can sleep safely at the park whilst I play with the other”
Simon & Thomas (3 years)


“Because it is amazing to snuggle your newborn and builds a special bond.”
Jake & Wilbur (1 day old)


“Practising for when he’s older”
AJ & Ziggy (12 months) — with The Urban Good Life and Raising Ziggy.


“Because I like bonding with our daughter”
Jullian & Narra (6 months)


“Because if it was good enough for Luke Skywalker and Yoda it’s good enough for us”
Jason & Quin (22 months)


“Any excuse for cuddles xx”
Brad & Emily (12months)


“Helps me bond with Xavier and I know it is one of the only places he feels safe!”
Jay & Xavier (8 months)


“A million times easier than faffing around with a buggy, fighting crowds, plus could never have made it up this hill otherwise! Plus, always in reach of a high five!”
Dominic & Kresten (2 years)


“Because the grocery shopping needs to get done.”
Josh & Emma (11 months)


“So mommy can study for her exams.”
Dombey & Skyla (10 months)

In a traditional Hmong baby carrier


“Dad’s babywear because we want and need to be close to our children. We need this bond. We want to be present in their lives like any parent wants to. Being close is what counts and nobody can take this from us.”
Danny & Luna (2 years) & Semilla (8 months) — with Danny the Babywearing Dad.


“Freedom to explore and share experiences (& cuddles)”
Mark & Edison (5 months)



“Because it’s easier than having to lug around the stroller on a holiday!”
Saravanan & Shrina (11 months)


“Because you can’t get in here with a pram!”
Victor & Blythe (14 months)



“Because it’s faster than letting them walk. And it gives mama a break”

David & Theo (3 years) & Amy (9 months)



“Because taking them on adventure is what life’s about!”

Caleb & Silvia Grace (11 months)



“Because I don’t have enough hands if I don’t!”

Sam & Jasper (2.5 years) & Cyrus (8 years) & Quinn (4 years)



“So that baby feels safe when we’re in crowded and noisy places and our hands are free to carry groceries.”

Zi Hao & Xin Ci (2 months)



“Because prams don’t do beaches, forest walks, crowds, escalators… You get the point”

Joe & Griff (2 years)



“Because I can hold my wife’s hand and the shopping”

James & Genevieve (11 months)



“Because he has little legs and gets tired easily. It’s great to have a back-up plan.”

Andy & Rory (3years)



“Because there’s no way I’m using a double buggy!”

Martin & Kiriana & Zach (20 months)



“To keep my daughter close.”

Franklin & Felicity-Rose (2 weeks)



“Babywearing means I can try to make him love me more than he loves his mummy”

Steve & Archie (15 months)



“When Madi gets overwhelmed she refuses to walk – times like this only the carrier and daddy will do”

Jon & Madi (6 years)



“So I can get a Starbucks Frap and won’t have to share, because He won’t see it. Out of sight – out of mind.”

Rob & Landon (15 months)



“So I can nurture his love for trees without his hatred of walking winning, and catching pokemon is difficult with one hand”

Jake & Frankie (2.5 years)



“To pick up chicks while your missus is in the bathroom”


AJ & Ziggy (10 months)



“Because he won’t be small enough to carry forever.”

Mike & Colin (2 years)



“Because of the views. Baby wearing takes you places people think babies can’t.”

Peter & Alyce (11 months)



“Because Ninja Turtles!”

James & Rosie (5 months)



“Because then she’s easy to carry. And it’s hipster”

Aaron & Elyse (6 months)



“Slowing down once we had kids wasn’t an option for us. Babywearing helps us stay active and adventurous, even with a little one. It also helps keep him close. I wouldn’t want him anywhere else.”

Dee & Brody (8 months)



“Because it’s a big world out there and we’ve got adventures to have”
Jorge & Georgia (16 months)



“Because it is way too cold in the Blue Mountains in July”

Jiri & Tereza (3 years)



“Because I always wanted a backpack that kicks tickles and babbles”

James & Genevieve (11 months)



“Because I love hearing her wee snores and knowing she is sleeping soundly. I love keeping them close”

David & Amy (9 months)



“So I can be as close to them as I can while on vacation from working months on a cruise ship and to help my wife from her back ache”

Alfie & Sean Paul (4 months)



“Because of 40 hour work weeks, and this is a way to bond and cuddle her when we’re on the move.”

Tom & Emily (2 months)



“It helps a baby bond to a man who isn’t their biological dad, but who is their daddy in every way”

Jed & Ezra (8 months)



“Making climbing castles easier.”

Jason & Eliza (10 Months)



“To create an everlasting bond.”

R.C. & Avery (12 months)



“Because I like them. And because it’s useful, it keeps them calm… And so hopefully they like me when they’re older.”
Tim & Oliver (6 months)



“Because hiking with a pram just isn’t the same”

Simon & Hunter (6 months)



“Because I don’t have boobs.”

Damian & Benji (9 weeks)



“To get off the beaten track and explore together – and snuggle while doing it!”

Carl & Ingmar (18 months)



“Because I’m her dad not her baby sitter”

Nick & Bernadette (9months)



“Because it means going places is never a hassle and he catches my food when I drop it”

Andy & Milo (8 weeks)



“I’m a dada, I’m a dada”

Jai (17 months)




“For connection, cuddles and to keep up with her big sisters!”

AJ & Savannah (10 months) & Alejandra (6 years) & Lucille (4 years)



“To bond with baby after deployment.”

Francis & Roman (5 months) & Kai (3 years)

(For extra “aww factor” of these guys, check out –



“It ups my chances of getting some.” #parentforeplay

AJ & Ziggy (10 months)



“Need to get some shit done, and a second set of hands to hold tools makes things easier.”

Tim & Nadia (3.5 years)



“Because why the f&*k not?!”

Dads from all over the world & here in little old NZ!